It happens every week without fail. A customer calls to inquire about a particular product they’ve had their eye on for some time that is currently out of stock. They’ve been watching and waiting for the availability status on the product page to change from some future date or “Contact Us” to “In Stock” so they can pounce on it. They call to ask why the availability date just changed, adding an additional 3 months to the wait. Here’s the story…
Manufacturers continue to take orders on products that are out of stock (i.e. on backorder). For instance, the beautiful Beachhouse Chandelier from Currey & Company is a new product introduction that quickly sold out at Market. More are on order and due to arrive mid-April, but pre-orders have gobbled up all but 5 units. Once those are gone, they will be over-allocated and customers will have to wait several months more for reinforcements to arrive.
So our advice to customers is to simply pre-order that special backordered product they have their eye on as soon as they know they want it in their life. There is really nothing to lose. After all, we merely obtain preauthorization from your credit card company at the time your order is placed. When the item ordered is verified to be in stock and available to ship, the preauthorization amount will be replaced by an actual charge debited from your card. And you may cancel your order for any reason without penalty provided your order has not shipped. Better to place your order early (risk-free) than to have your heart broken!
See our recent blog post for more info on the difference between a pre-authorization and a charge on a credit card.